ABOUT ESTELA

Estela is run by a close-knit team of three friends, personally involved in every stage of the creative process. From concept and scent direction to testing, refinement, and final presentation, each detail is approached with care. Every fragrance begins as a thoughtfully developed idea, inspired by iconic scent profiles and reimagined through Estela’s own signature.

Estela was created because modern perfumery began to feel impersonal. Overused formulas, loud presentation, and little sense of connection. The brand exists to create fragrances that feel refined and intentional—scents that balance familiarity with individuality and leave a lasting, elegant impression.

Our process is hands-on from the first note to the final blend. Ingredients are carefully selected, tested, and adjusted through multiple iterations until the composition feels complete and well balanced. Each fragrance is designed to evolve beautifully on the skin, with depth, harmony, and presence.

The quality of Estela comes from craft and precision. Thoughtful composition, well-judged concentrations, and attention to detail create scents that feel luxurious without excess. Every element—from the fragrance itself to the overall experience—is designed to feel effortless, elegant, and timeless.

Estela is not about chasing trends. It is about reinterpreting beautiful scents through a more personal, refined lens. Fragrances with identity, with process, and with intention.